Posts Tagged ‘blogcademy’

I’ve said it before and I’ll say it again– having a community is the only way to make it through this world with happiness, love, and success. I was thrilled to find such a strong blogging community through Blogcademy and am more and more in awe of my fellow Bloggets every day. Case in point: Marthe Hagen of The Freedom Experiment. Not only is she a wildly successful blogger, curating a loving community through her writing, but she just saw the eagerly anticipated launch of her first e-book (I reviewed it here and you can learn more here!) and is spending the rest of 2012 traveling the world.

What is Marthe all about? Self-love and taking those leaps necessary to achieve your dreams. Down with a world where we can’t talk about our dreams! Marthe wants you to boldly follow them wherever they take you.

Why did you start blogging? What motivated you to share your story?

Marthe: In the beginning, a little over four years ago, I started blogging to have a space to share everything that I found inspiring. I didn’t really create my own content at first, I just re-blogged images, video’s, quotes etc. However, I slowly re-discovered my love for writing and started writing original content for the blog. Over the course of about a year I eased into an article-based blog– while still keeping my original whimsical and romantic aesthetic vision.

It’s only during the last year that I have really been sharing my full story. I was originally motivated by personal reasons; I realized that I was living a double life that seemed so perfect on the surface, but underneath I was really depressed and unhappy. Opening up and sharing the story of my personal struggles has been the singlemost important thing I have ever done for myself. And coincidentally, I think it’s the most important thing I have done for my readers. I get lots of e-mails from people thanking me for being so open – it makes them feel hopeful, empowered and less alone.

I am motivated by helping others heal.

What is the biggest takeaway you want readers to get out of your e-book, Feeling Good When Life is Hard?

Marthe: The singlemost important thing I want people to walk away with is a sense that everything is possible. You CAN go through very challenging stuff and still thrive. I want people to feel empowered and inspired to make tiny changes that will have a huge impact on their happiness.

Take us behind-the-scenes: what was the writing process like for you? Why did you choose the e-book format versus a more traditional book publisher route?

Marthe: The writing process was very organic. I wrote the entire first draft from various coffee shops in East Village, NYC. I hired a wonderful graphic designer very early on, and spent a great deal of time e-mailing back and forth with her. She designed the book chapter by chapter as I sent her the finished manuscript in pieces.

However, ironically my life got a whole lot of different ways harder right after the first draft was finished. My boyfriend (of 8 years) left me, we had to sell our apartment, a lot of my friends disappeared and I found myself very lonely and insecure about living alone. And it was very hard! In retrospect, this is the best thing that could ever have happened to the book. I suddenly got a very real chance to test my own advice. Some of it fell though, and I discovered and learned other techniques and tools that made a great difference in my life.

My favorite bits of the book is your advice to write love lists– what are your top five things on your personal love list that you turn to the most for inspiration?

Marthe: Great question! I would say that the top 5 things on my list– that I find myself turning to almost daily– are tea, magazines, candles, writing and poetry.

The book is chock-full of amazing advice and tips for developing self-awareness and curating happiness and creativity; what piece of advice do you follow or need the most?

Marthe: Actually, I think writing a love list and implementing the small things into our busy and often challenging lifestyles is one of the most impactful pieces of advice from the book. It’s all about maximizing happiness with minimal effort.

Another very important concept from the book that I use a lot in my daily life is self-coaching. Basically, self-coaching is about becoming aware of the thoughts that create our emotions and actions. It’s so easy to think that a circumstance (like being in debt for example) is making us anxious and thus leading to mindless shopping. However, it’s the thought about the situation– what we make being in debt mean– that really creates the anxiousness. If you think “I’m so screwed, I won’t be able to pay my next installment” that will make you anxious, but if you replace the thought with “I’m in debt and that’s alright– I will pay it off little by little”– you are in a whole different position to take action. If you want to learn more about self-coaching, I explain it more in depth in the book. Brooke Castillo also has a great e-book on self-coaching.

It’s an average Tuesday: what is the day like for you?

Marthe: Well, as I write this– it’s Sunday– but that doesn’t really matter to me. I don’t really have average days– as I work for myself and travel a lot. At the time of writing, I am visiting friends in Los Angeles. I am jet-lagged so I woke up at 5 am. The first thing I do in the morning is to make coffee, then I very often sit down to either write, answer e-mails or work on a creative project. I work for about 3-4 hours before I get out and about to meet people or run errands etc. Since I am travelling at the moment, I have plans to go to a yoga and wine tasting event on a vineyard outside Los Angeles today. Loving my life!

What are three words to describe you?

Marthe: Soulful and soul-full– as I often wear my emotions on the outside. People read me like an open book.
Adventurous– I’ll try anything once!
Phoenix– I crash and burn and re-invent myself often.

What’s next for you? What’s next for The Freedom Experiment?

Marthe: I very recently made the decision to put my law studies on hold for another term, as I go about writing and life coaching. I’m in the middle of life coach training, and I will very soon take on my first practice clients (jump on my newsletter to get updates if you are interested in some low-cost coaching– http://eepurl.com/d93n9). I have just joined a co-working office for young entrepreneurs, so creative work is definitely the direction I am flowing in.

My immediate plans are very cool too– I am currently in Los Angeles for Christmas– and then I fly off to Thailand to spend the new-years with my family there. I am so blessed to be able to live my life like this– my biggest joy is that I can work from anywhere and meet a lot of wonderful new people from all over this beautiful earth.

It truly is a wonderful world.

We are so enamored with Marthe and the lifestyle she represents– her story and her e-book should be staples in every modern woman’s life! If you’re happy, normal, busy, depressed, tired, flustered, kicking butt, or just needing to refresh your crazy life, check out Feeling Good When Life is Hard and keep The Freedom Experiment on your blog reader. Follow Marthe on Twitter as well! Thank you Marthe for sharing your lovely outlook with us! All images via Marthe’s Instagram


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“You are a mash up of what you let into your life. Anyone can be creative if they surround themselves with the right influences.” –Austin Kleon

Words cannot accurately describe how ecstatic I was to attend the inaugural Blogcademy, a weekend blogging retreat in New York City hosted and taught by three of the most infamous and badass bloggers of all time. These ladies are jet-setters, fabulously eccentric, wise, and talented– but most of all, they are passionate about their art. And yes– the kind of blogging Kat, Gala, and Shauna do is art.

It was truly fate that I just happened to be browsing Twitter the exact moment my wedding blogger idol, Kat of Rock n Roll Bride, sent out a tiny message to the world that her latest scheme, a blogging workshop, was live and ready for students. I immediately stalked around the shiny new Blogcademy website, designed by Shauna: the date was right– John and I would be somewhat settled in marriage by mid-October; the price was manageable and the location– NYC– was obviously a plus. I called John (who was in Indiana at the time) and explained the situation. These three bloggers are INCREDIBLE (all-caps doesn’t do them justice)– Kat is my wedding girl crush, Gala is a MUST-READ, MUST-FOLLOW girl, just a total game changer, and Shauna is that girl who you wish was your real-life best friend or sister and also a badass designer. John said, “You’re really excited, this is important to you, you need to go.” So I did.

My reasons for attending Blogcademy: if you haven’t gauged the extent of my fangirl crushes on these bloggers by now, there’s no use explaining how it felt to not only be in person hearing them speak, but to become friends with them (best friends, in my version of it), to talk to them about their real lives and families and tattoos and have them remember you and think something about you is kind of okay. But the more relevant reason for attending was that as much as I love this blog, I needed to be refreshed. To see it through new eyes, to learn some invaluable tools for taking it to the next level, and to feel confident about it. I don’t know if I’ve ever felt truly confident that this blog is actually something.

Fast forward a few months– and hooray, we’re walking into our first Blogcademy session! This was the weekend in Instagrams:

From left: Gala, Shauna, and Kat bring the class to order! 30 lucky bloggers from across the world attended. Note: Gala is NYC-based, Shauna is in Portland, and Kat the UK.

Gala, a spectacular speaker, totally schooled us.

Mayhem! If Kat looks fun, she’s 100 times more larger-than-life in real life.

New bloggy friends! Veronica and Natanya.

Custom coffee warmers by Twinkie Chan– they obviously were informed of my addiction.

A graduate! 

There were two parts to this workshop: the content and the packaging (ie, the bloggers themselves)–>

A quick-and-dirty content summary: how to blog properly (if you want to be successful), photography for bloggers (by the amazing Lisa Devlin), design, non-blogging content, and social media.

In no particular order, the Blogcademy Secret Recipe to Blogging Success (as curated by me):

1) Obsess over your content.
2) Don’t obsess over your stats. Checking analytics once a month is enough.
3) Become an expert.
4) Launch and learn– there is no “right moment” ever.
5) Don’t overcommit yourself (this pertains to content management and to diversifying your money-making strategies).
6) Project what you want to get more of. Don’t post content that will attract the kind of audience you DON’T want.
7) Use your blog to fill a need, a gap in your niche– and put your spin on it.
8) Become absorbed by things in and out of your niche. Don’t let your specific blogging niche become an all-consuming obsession.
9) Remember, when it comes to your blog content and your social media strategies– how can you help others?
10) Go for a design that’s relatable– simple design can project confidence!
11) Branding means: the way a person feels about what you’re offering. A brand is not a logo; a logo represents a brand.
12) Make people believe there is no substitute for your product.
13) Your brand isn’t what you say it is– it’s what your audience says it is.
14) It takes a team to grow a blog.
15) Make your content as personality-laden as possible… and throw some twists in there now and then.

Bonus– new favorite word: “Hench” (thanks Kat) and this quote rocks my world: “All bloggers should marry photographers.” (Kat again)

The lectures and projects and conversations were so priceless– but that personal touch from Kat, Gala, and Shauna themselves were what made the weekend unforgettable. They shared with us their personal schedules, how they structure their days and balance their jobs and fabulous lives. They shared stories about how they made it to the level they were at– the connections they made, the early blog designs they had, the content they produced, sneak peeks of their upcoming work. They shared their branding and design stories, showing us the evolution of their projects. They shared media kits, advertising structures, how to get a book deal, how to design a magazine, their journeys– professionally and personally– that made them the women they are today.

The main “takeaway” from the weekend– your personality is everything. It’s going to define your voice, it’s going to define your style, your branding, your direction. So trust. Sit back and really listen to yourself, focus on your passions and desires, your dreams and schemes. Kat, Gala, and Shauna– “thank you” just doesn’t cover it. It was an honor to be a part of the first class of graduates. If you ever want to go for a long run, give me a call! I cannot wait to see where Blogcademy goes next.

Thank you to Blogcademy SPONSORS! A Fine Press | Alphabet Bags | Crown & Glory | Devlin Photos | Finest Imaginary | Garden Apothecary | Miss Anastasia Perfume | Molly Crabapple | Peach Blossom | Solestruck | Sugarpill | Twinkie Chan

More Blogcademy recaps from my wonderful classmates–> Me and My Ego | The Alchemy of Hustle | Condiments on a City Life | Little Bear in a Big World | Eldy’s Pocket | Burnett’s Boards | Danger Dame

And: quick recaps from Gala Darling | Nubby Twiglet | Rock n Roll Bride

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I am in the midst of a massive adventure this weekend. This lucky girl is immersed in a weekend-long retreat with three of the MOST AMAZING LADIES in the world: Kat of Rock n Roll Bride, Gala Darling, and Shauna, aka Nubby Twiglet. Assuming you don’t already know the gloriousness of these three, let me put it this way: put the most badass and influential wedding blogger, a magical and enchanting writer (one who makes the term “self-help” sexy), and the best damn graphic designer in the world in one room, where they share their knowledge and stories with 30 lucky followers– and voila. My weekend. Mind. Blown.

The Blogcademy Headmistresses, being fabulous in Vegas of course. Photo by David McNeil, via Nubby Twiglet

Needless to say, I’m gathering a whole world of inspiration. Full recap coming at you Tuesday! For now, let’s bask in the presence of other incredible posts that have me thinking this weekend–>

To inspire:
-Officially the funniest thing ever– #myfriendsaremarried. Go. Now.
-Similar, but not updated as often: Blogging a Blog
-Reclaimed wood wedding extravaganza– lots o’rustic details over on Green Wedding Shoes!
-New favorite engagement session idea via Elizabeth Anne Design– cook together! If that’s your thing, of course.
-A breathtaking elopement, brought to you by Wedding Chicks

To Do:

-Love this little teacup favor inspiration by Hank & Hunt– sweet and so easy to personalize!

To Eat!
-Pumpkin Thyme Mac & Cheese, by Spoon Fork Bacon
-Pumpkin Fettuccine (sensing a fall flavor theme?), by Camille Styles
-Oatmeal Chocolate Chip Peanut Butter Cookies (say that 10 times fast!), by The Sweetest Occasion

Happy Sunday! xox

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